Direct Mail - A Powerful Direct Marketing Medium
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Getting Through to Your Prospects
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The Internet has grown and is now a dominant medium for advertising, taking a large share of
the advertising budgets from traditional media, including TV, newspapers, magazines, radio,
billboards, yellow pages, etc..
The popularity of the Internet tools and the relative lower costto put up ads on the web
overwhelm the consumer’s ability to absorb. Nowadays you can’t surf the Web without having
the pop-up blocker active in your browser or use eMail without some forms of SPAM blocker
working its magic on the background.
As a consumer each of us is exposed to over 3,000 advertising messages daily. That wave
after wave of non-stop advertising, craving for our attention over various media throughout
the day, makes it very challenging for any marketer to pitch their offerings.
Moreover, individually we have developed our own ways of filtering all the ads that are
throwing at us and completely ignore those ads that are irrelevant
So how do you get your marketing messages to your targeted prospects?
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Including the Internet, all of the traditional and new advertising media are intended for the
masses, presenting or broadcasting the same images and the same marketing messages to all.
eMail and the traditional Direct Mail are the only 2 media that allow marketers to
target and make connection with the prospects or clients on an individual or 1-on-1
basis.
Unlike eMail messages which likely are automatically filtered by a SPAM blocker, a direct mail
piece when properly done has a much higher chance to be seen and read by your
targeted prospects.
Moreover, direct mail offers a very unique way to reach only those you want. A direct mail
piece in paper form is also flexible and convenient to consume without requiring a PC or a
Blackberry. Even in this day and age, that’s exceptionally powerful!
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Direct Mail - The Best Chance to be Read
Your Ad Reaches the Specific Prospects Directly
Targeted _______Reach only those you want
Cost Effective __Go directly to your targets, no waste
Measurable ____.Results can be tracked by the number of
______________.responses or inquiries
Relationships__.Cultivate long-term relationships while increasing
______________.brand recognition
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Personal ______Address prospects by name and deliver
______________.messages that are appealing to their interests
Flexible ______..Can be delivered in various formats, including
______________.letters, postcards or brochures
Tangible______.Printed coupons or samples encourage
______________.customers to take action
Lasting Effect__Attractive mailing pieces are often saved for
______________.future reference
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Flexible and Lasting Medium
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How can you extend the 2 seconds of attention a prospect give to your direct mail
piece?
People only pays attention to things that are interesting or relevant to them. To grasp the
attention, you must include graphics, images, text, headline, messages and offerings that your
prospects can relate to. This method is one of the basic techniques that marketers often use
in Target Marketing..
By adding the PERSONAL iMPACT effect from DAiLYCONTACT, your mailers will get the
deserving attention that you need to pitch your products or services. You now have the
unique opportunity to speak to your prospects 1-on-1 on a first name basis.
Accompanying with an attractive and genuine call to action to raise the level of interests, the
response of your direct mail could reach an unprecedented level
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Think of DAiLYCONTACT as your Personal Marketing Agent, you always have at your keyboard
the access to the Best-of-Class direct mail marketing services and tools that will help you grow
your business, increase your revenue with successful direct marketing.
Add DAiLYCONTACT to your bag of sales tools by joining us today. Listed below are some of
the key functionalities of DAiLYCONTACT:
Exclusive Catalogs
___• Hundreds of ready-to–use PERSONAL iMPACT templates that can be customized
___• Access to templates that will accept your own design
___• Customized greeting cards and magnetic calendars
List Management
___• You can upload and keep your target lists online for ease of campaigning
___• We cleanse and condition your lists so you take advantage of The PERSONAL iMPACT
___• Save you money by removing duplicates while uploading your listsor when you
____attach multiple lists to a mailer.
___• Validate all the addresses against current USPS database and eliminate undeliverable
___ addresses
Personal Account
___• Your user profile kept in your account to eliminate mistakes
___• Manage your Billing Information
___• Keep Shipping Addresses (for drop-shipped Print only items)
Personal Image Library
___• All your uploaded images, photos and logos are stored in your Personal Image Library to
___ save your time
___• Depending on the templates, your photo and logo will automatically be merged onto the
___ proper area to shorten the time required to customize a template
Order Management
___• Each marketing campaign is managed as an order, you can check the status of your orders
___ at anytime
___• You can recall the template used in an old order and modify it to suit your target for
___ the next campaign
Customer Support
___• Support is available by email or by phone
___• We’ll help you trim or resize your photos or images for a perfect fit
Quality Products
___• Automatic spell check to eliminate misspelling words during textediting
___• Cards are produced on card stock with glossy finish (UV Coating) on both sides
___• Full bleed on all sides if your design allows
Quick Turn-around
___• Orders will be delivered to the USPS in 2/3 business days
___• WYSIWYG (What you see is what you get) online proofing eliminates hardcopy proofs
___• PDF option available so you can proof your mailer on your local printer
___• You may use First Class mailing option to expedite delivery from USPS to mail boxes
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Put Your Marketing in Motion
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